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Before starts officially implements the search engine marketing, you must choose the correct appropriate key word, can let the marketing activity obtain the best effect. The key word gain step may obtain from the following several aspects:

　　1st, and the team members carry on the discussion. A person’s idea and the wisdom are not enough, convenes the understanding search marketing activity’s person, lets all participants propose that their idea, then concentrates each person’s key word, removes the wrong choice and discharges the most important key word according to the order.

　　2nd, provides the related key word using search engine oneself. Each search engine while lists the key word search result, but also has provided with this key word related other combination word, these by the people were called that it is not allow to neglect the long-tail key word’s current capacity.

　　3rd, refers to the website the search tool. If your stand has in own station to search, may study the key word tabulation which these seekers input to look that has discarded any word, in these station’s search result may let you discover that the seeker most cares about any content.

　　4th, observation competitor. Which key words did the water-drop design time have a look at your competitor to use, certainly your competitor use’s key word not necessarily was the best key word, was only has provided some references to you.