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The Internet undergoes ten year development, many everywhere dance in the air the concept has been faded from the memory. After “new economy”, “attention”, “click rate”, “the current capacity” and so on concepts are pursued by the people hold. In this period, “the content” this concept is strong throughout, finally turned “the content is the king”. Therefore, carries on the management to the content the company, from Yahoo!, google, 3721, arrives at the baidu again, occupied the Chinese Internet market central stage gradually. It can be said: They are the content management outstanding person and lead the human. In the content for king’s age, managed the good content, managed the good Internet, therefore these companies have not made money truth.

　　In the Chinese market, the baidu is naturally in them the eminent. The baidu success, is the entire Chinese Internet field pride. I hope the baidu to be able on a yet higher goal. Therefore, a question reappears frequently in the mind: Can the baidu also take far, where road of the wider baidu in? Certainly, the baidu technology promotes, the annexation purchase strengthens the method, however this is only in the making baidu aircraft carrier. The aircraft carrier goes to sea, must look that eventually the compass, must ask the way. Road in where?

　　If the present “the content will be the king” the age, “where did the road appear in” this question is funny. Because, global blog tide’s starting, “the web cam is the king” the epoch already was not just far, the web cam no longer was a viewer, on-line content not solely manufactured and the dissemination by the website edition. Therefore, the web cam has become the content control gradually.

　　The web cam has controlled the content, whether to turn “the web cam for the king”? Non-. The ordinary web cam on the Internet, except chats, community, blog and so on, but also what can do? . At present web cam’s content, also can only the manner transfer, lets blog net’s bosses finance makes money. Pitiful web cam or viewer, what is different: What the web cam looked is writes the thing. Finally, writes the thing have been many, must search through the baidu.

　　As the matter stands, the Internet develops core logic, then presented the new task: Since the content is web cam’s thing, why “the management content” to “does manage the web cam” to make great strides forward one step? The management web cam, is not the former rule and the exploitation, first through the web cam benefit actuation mechanism, develops web cam’s productive forces, lets the web cam make money. That is, must look like the search engine launch business agent to mobilize the web cam equally. The web cam resources have stimulated, the content question was not naturally the worry key point. Only then so, “the web cam is the king” the time will only then arrive.

　　How to manage specifically? In this puzzled moment, had one batch of Work2.0 the characteristic website to appear.

　　They undergo many year explorations, has discovered this question some answers:

　　First, if the web cam wants to liberate, to get rid of the exploitation oppression independently, has individual parasitic tools and so on main page, mailbox, network hard disk to be by far insufficient merely, the web cam must have itself multi-purpose, the independent private gateway, and must join up becomes a body;

　　Second, the web cam must have belongs to own profit place, to have itself convenient to receive money the tool and the currency method;

　　Third, must have set of web cams for king’s community rule, moreover this rule needs to participate in the formulation and the revision by the web cam.

　　Fourth, the web cam does not need to undertake the great cost, does not need to fulfill the complex procedure, including the registration, wants to conform to simplicity.

　　Fifth, must provide the public platform which is advantageous for the web cam to operate freely, lets the web cam except look that the movie, plays the game, to write a letter, to read the news, but can also access the net to do some direct creation value the matter.

　　Sixth, must break through Internet thoroughly finally free and the sharing non-commercial logic fetter, guides the web cam to march into conventional the electronic commerce domain.

　　Is having the above reply, the newborn Work2.0 profession has been clear about own mission: Must enable all web cams to access the net the work and simultaneously obtains the reward. I to the Work2.0 this profession’s explanation am: Must let the web cam except depend on the interest to spend, but can also depend on the original story to make money.

　　The brand-new network rule needed forever unceasingly the establishment and the consummation, the benefit actuation mechanism instead cheats gambling to have heavy responsibilities, difficult bargains back and forth with the risk investor just started, the complex vast web cam market requirement localization and the segmentation, and so on this kind, to mention just a few.

　　What rejoiced: Everything is difficult to do at the very beginning, Work2.0 this profession already stepped out the great first step. No matter what, the Internet must a quicker development, except let going on the market the network company be comfortable, but must let the web cam be more comfortable.

　　In any event, in “the content is the king” to “the web cam is the king” in transition several years, the Internet field will change constantly will have an unexpected splendor.