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Now the Internet time, the every large or small website emerges one after another incessantly, individual stationmaster is also everywhere. How is the operation good website, the present makes the magic weapon which the station subdues, here summarized ten big erroneous zones which does stands, hoped that has the help to the fellow friends, little detours.

　　First, pauses merely in the issue enterprise image and the product information

　　Many companies in induct the informationization process, thinks is most early the company product, on business, the company promotes sales information and so on activity to paste in the company website. Such procedure is only at best many electronic call-boards, simply has not displayed the network the interactive function. Because the traditional industry operator natural disposition is mostly conservative, therefore regarding initiative launches an attack the suggestion mostly will be overcautious and indecisive. Actually, the website erects should by network marketing angle embarking. In other words, whether can penetrate the network, outside the existing marketing circuit, provides between an enterprise and the consumer the immediate contact and the communication channel, provides the enterprise another kind of sales model opportunity. Therefore, the traditional industry wants the website, should first think deeply about by the marketing manager angle. The second angle is thinks deeply about from the management angle, for example the company has many sales networks or the subsidiary company in the entire province, between each kind of mesh point archives transmission or resource distribution whether can penetrate the website, enhances the management achievements.

　　Second, crowds the picture, the Java procedure, Flash, music in the page and so on

　　Actually as to the present surfer speed, the homepage, if adds on too many FLASH or FLAME, or hangs up too many pictures, will affect the transmission speed inevitably, like this speaking of the universal deficient confidence’s customer, very easily on, because was not willing the patience to wait for downloading to finish, but chose the midway to rebound. Then, attractive homepage some people will not look! According to ours service experience, more and more customer choice practical website, is not willing to choose the too gaudy website. Because does not have the patience to wait for that really looks like the SHOCKWAVE procedure that long downloading time; Other clean, the orderliness distinct homepage is quite easy to read, the customer might find the information which in the very short time he wanted, did not need to disturb by the too many eye pollutions. Therefore enterprise’s homepage does not need too many art designings, because must look that the attractive picture, the customer has the appropriate website to be possible naturally on, does not need to waste customer downloading the time and the money.

　　Third, the very long time does not renew one time

　　If website’s material one month only then renews one time, ask that who will have in the interest this website? Certainly the material renewal and the maintenance need the cost, because we are not are making an entrance website or the specialized website, does not need to renew every day; If can achieve renews or every two weeks every week renews, and indicates the refresh time or the advance notification next time refresh time in the website, when will be helpful in informs the customer to be possible the surfer to obtain the most recent information. Moreover the so-called live website “lives”, is also refers to must have with the customer interaction mechanism, for example the mail tabulation system, the message center or the guest take the system and so on, certainly cannot every kind the function have. Must aim at the website the localization, chooses the suitable dead mechanism; Meanwhile processing which offers an opinion regarding the customer, must be prompt, cannot let the customer lose the confidence to the website!

　　Fourth, others have the idea which any I must have

　　Many enterprise bosses often said that you looked my competitor XXX website multi-sticks, any function has, the homepage is also attractive, quickly helps me to do a more attractive website to come with him to spell! Such idea is really pitiful, the website is not does attractively, also whose website isn’t absolutely is being more attractive than! The true key lies in you to hope the website, which practical functions can provide? So long as does the website could satisfy initially designed the conception, could help the enterprise to reduce the work flow the time or the enhancement working efficiency, this was a useful website. Especially as soon as if your idea changes changes again, no matter your website is outside the committee manufactures or the personnel establishes voluntarily by company IT, bumps into such boss, this website will want the successful opportunity to be miniscule.

　　Fifth, does not take seriously to collect the feedback information, does not make the corresponding adjustment according to the feedback information

　　Some people have often neglected a very important spot, that is the website future is by the website visitor decided that lets them satisfy often is your most important task. I had had such experience. The website construction initial period, often some readers complained that in the page has the additive device and Chinese folds the line to have the question, afterward after the research, changed page’s hypothesis, basically has solved this problem, thus causes on our visit quantity a yet higher goal. A specially important spot is, if we do not have to seek reader’s feedback positively, we possibly forever can also realize our fault.

　　Sixth, precious time waste in useless work

　　To Internet market introduction personnel, the most precious property is the time, the time is sometimes more important than the money. But the time is also the very limited resources, therefore you essential branch out things have their order of priority. If you did not know that anything is the important marketing campaign, anything is not, then you are in the waste precious time.

　　Seventh, cannot the high efficiency management email

　　You already can let you with between the customer and the latent customer’s email exchange succeed, can also let you be defeated. You are very difficult to have the opportunity to exchange alone with them and make the impression to them, seizes this kind of opportunity to be very important.

　　We can receive the commerce email which every day the people send, many mails write look like 10 year-old child’s work: Erroneous character serial, the grammatical error, the form is chaotic, reads with difficulty …… Each person can make a mistake, the so-called person does not have the complete human, but this is not the excuse which you make a mistake. Installs a good email software, the academic society its application method, guaranteed that your writing does not have the erroneous character, the grammatical error and so on. Do not forget, this is you leaves the others’ first impression.

　　Eighth, has not established the very good user email group

　　This point is important! If you have not maintained contacting through the email group with yours customer and the latent customer, you in fact are in the bill, when the scrap paper throws.

　　The people only know person there which from them and trusts to go shopping, but to them demonstrated that you very competent are precisely let the people trust your optimal path. Maintains the good update information email group to be possible to let you with maintains the relation throughout the audiences. You may transmit the stand renewal notice or the new product news through it. You never use to worry that they will forget you, because of yours name or brand always in forefront. You even may sell the advertisement. But do not forget a most important point: You must establish the people and maintain the good user relations to your trust.

　　Ninth, uses not the suitable advertisement method to ruin your reputation

　　Perhaps you listened to the human saying that the transmission junk mail was on-line does business in the good means. But this is an enormous erroneous zone.

　　If you insist to practice personally, but do not blame me not to warn you. If you can point out one example which made money through the junk mail, I may point out 10 to you to earn more examples through the regular way. You are not unnecessary to send these loathful junk mail completely.

　　What with sends the junk mail to be similar is to the news discussion group or the BBS transmission the advertisement which has nothing to do with the subject. Has that many makes the online advertisement the way, can why certainly use these counterproductive the way? And does not discuss the moral question, this behavior is far from any commercial feeling radically.

　　Tenth, had forgotten the marketing is the successful key

　　If you do not tell others, even if your product is in the world is best, you also cannot sell. Does not have the advertisement not to have the latent customer, does not have the latent customer to be unable to sell, this seems is the ordinariest general knowledge, but is also the most universal erroneous zone.